Apple silicon brings game-changing power and speed to Mac. It integrates the CPU, GPU, and Neural Engine onto a single power-efficient chip, accelerating everything you do. And it makes it possible for the incredible AI performance on Mac to boost your creativity and productivity.
Thanks to the efficiency of Apple silicon, Mac laptops deliver up to 24 hours of battery life with incredible performance whether you’re plugged in or not.2
Work smart. And fast.
From designing a stunning presentation to making an epic spreadsheet, Mac lets you get more done faster — whether you’re running to class or running a business.
Microsoft Excel, Zoom, Microsoft PowerPoint, Calendar1
Create at the speed of your imagination.
From recording a podcast to editing your first feature film, you can do, make, and create in all-new ways with the speed and power of the ultracapable Mac.
Answer messages from your iPhone directly on your Mac. And all the messages that appear on your iPhone appear on your Mac.4
Capture on iPhone. See it on Mac.
Use your iPhone to take a picture, record video, or scan a document and have it automatically appear on your Mac.
Start here. Finish there.
Start an email on your iPhone and finish it on your Mac. With Handoff, when your Mac and iPhone are near each other, you can seamlessly pass what you’re doing from one device to the other.5
Compatibility
Mac runs your favorite apps.
Compatibility
Mac runs your favorite apps.
The apps you love. Right on your Mac.
From Microsoft 365 to Adobe Creative Cloud to Zoom,1 all your go-to apps are superfast and snappy on Mac.
Mac comes with all the ports you need to use your favorite accessories, like external displays, hard drives, cameras, and printers.
Apple Intelligence and macOS
Easy to use. Easy to love.
Apple Intelligence and macOS
Easy to use. Easy to love.
Built for Apple Intelligence.
Apple Intelligence is the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.7
Familiar as iPhone.
You’ll feel right at home on Mac, with many of the same apps as iPhone — like Messages, Photos, and Notes.
Fully loaded.
Get started with apps you’ll use every day, like Mail, Calendar, and Safari for surfing the web. And if you want to create documents, spreadsheets, or presentations, there are powerful built-in productivity apps like Pages, Numbers, and Keynote.
Simple setup.
Migration Assistant makes it easy to transfer your data — including documents, photos, settings, and user accounts — from your previous Mac or PC.
Privacy and Security
Your business is nobody else’s.
Privacy and Security
Your business is nobody else’s.
Designed to protect your privacy.
Mac gives you the freedom to choose what you share and how you share it, so you can use apps more securely, protect your data, and keep yourself safer on the web. With groundbreaking privacy protections, Apple Intelligence gives you peace of mind that no one else can access your data — not even Apple. And with Private Cloud Compute, your data is never stored and is used only for your requests.
Advanced security comes standard on Mac.
By integrating Mac with Apple silicon and macOS, Apple builds security protections into Mac from the ground up. Every Mac comes with industry-leading encryption and robust virus protections. And automatic free security updates help keep your Mac protected.
Unlock it all with the touch of your finger.
Touch ID keeps all your passwords at the touch of your finger. So you can use it to unlock your Mac, access passkeys, make payments, and sign in to apps and sites.
Touch ID
One app to find it all.
If you can’t find your Mac or other Apple devices, the Find My app makes it easy to pinpoint where they are. If your device ever falls into the wrong hands, you can use Find My to lock it down or erase it from afar.
Durability
Built to stand the test of time.
Durability
Built to stand the test of time.
Designed with durability in mind.
Made with recycled aluminum enclosures, Mac computers are exceptionally well built and ready for pretty much anything.
Reliably up to date.
macOS updates deliver the latest features and help keep Mac — and the apps you rely on — running smoothly and securely. And macOS updates are free and can even be set to download automatically.
Apple Values
Our values drive everything we do.
Apple Values
Our values drive everything we do.
For a better future.
We’re transforming how we make, assemble, and recycle Mac. We use 100% recycled aluminum in the enclosures of Mac mini, MacBook Air, and MacBook Pro. MacBook Air contains 50% recycled content. And the new Mac mini is our first carbon-neutral Mac.6 Because the earth won’t wait. And neither will we.
Good for you. Good for the planet.
With Apple Trade In, you can get a great value for your current device and apply it toward a new one. If your device isn’t eligible for credit, we’ll recycle it for free.8
Accessibility for all.
With customizable Display Settings, VoiceOver, Personal Voice, Live Captions, Vocal Shortcuts, and more, Mac has industry-leading built-in accessibility features that help you connect, create, and do what you love — in the ways that work best for you.
Retina XDR display for the most immersive viewing experience
1000 nits
brightness for dazzling color; up to 1600 nits peak brightness
— not applicable
True Tone, anti-reflective coating, and a nano-texture glass option for optimal viewing in any light
4 ports Thunderbolt 3 (USB‑C), 3x USB‑C
Apple Trade In
Give us the old. Save on the new.
With Apple Trade In, you can get a great value for your current device and apply it toward a new one. If your device isn’t eligible for credit, we’ll recycle it for free.8
Choose an easy way to finance with convenient monthly payment options.
Ways to Buy
Monthly payments made easy.
Buy the Apple products you love, with a payment plan that fits your budget. If you’re a member of one of our participating banks, you can choose to pay in convenient monthly credit card installments.
Save with Apple Trade In.
Get credit toward your next Mac when you trade in an eligible device.8
Apple Trade In
Get trade-in credit for your new device.
Just add a trade-in when you choose a new product. Once your device has been received and verified, we’ll apply the value of your current model to your payment method. Terms apply.
Build the Mac that’s best for you. When you buy online at Apple, you can customize your Mac just the way you want. Whether you need an extra powerful chip, more memory, or additional storage, you can tailor any new Mac to suit your needs.
Jump into online sessions with a Specialist to set up your Mac and discover new features.
Personal Setup
Jump into online, one‑on‑one sessions.
When you buy your new Mac directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup, or focus on features that help you make the most of your Mac. Best of all, you can join whenever works for you, from wherever you are.
Explore a shopping experience designed around you.
Use the Apple Store app to get a more personal way to shop.
Apple Store App
Shop in the Apple Store app, tailored specifically for you.
Get personalized product recommendations, compare models, access your Saved Items, and track your orders. Plus, opt in today to get updates on new products, promotions, and store events.
Answer calls or messages from your iPhone directly on your Mac. See and control what’s on your iPhone from your Mac with iPhone Mirroring. Use Universal Clipboard to copy images, video, or text from your iPhone, then paste into another app on your nearby Mac. And thanks to iCloud, you can access your files from either your iPhone or your Mac. And so much more.
Sketch on your iPad and have it appear instantly on your Mac. Or use your iPad as a second display, so you can work on one screen while you reference the other. You can even start a Final Cut Pro project on your iPad and continue it on your Mac.
Automatically log in to your Mac when you’re wearing your Apple Watch with Auto Unlock. No password typing required.
Available in Sky Blue, Silver, Starlight, and Midnight
Available in Space black, and Silver
Available in Blue, Purple, Pink, Orange, Yellow, Green, and Silver
